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Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide will show you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; how to integrate email marketing and the Internet into your marketing strategy; how to conduct e mail campaigns; how to write newsletters and enewsletters; how to develop and exploit opportunities for sponsorship; how to win business at exhibitions; and how to build a media profile and write news releases.