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Sharing your unique value with the marketplace involves more than creating a personal brand, designing a Facebook fan page or writing a nice cover letter or resume. As a college student or recent graduate, marketing yourself in the world's most competitive century requires you to: Assess your personal and professional skills; Brand yourself with an effective value proposition and Communicate your brand in a clear, consistent, compelling and concise manner. Marketing Yourself: A Workbook for College Students will show you how to assess, brand and communicate in a practical, timely and easy to use manner.