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This book offers a comprehensive guide to mastering business analytics with R, focusing on its critical role in data-driven decision-making across various sectors, including HR, marketing, finance, and more. It provides readers with foundational knowledge of business analytics, illustrating its importance and use cases in diverse functional areas. The book covers data visualization, non-parametric tests, and intermediate multivariate analysis, enabling readers to use R effectively. Students will learn to install R, perform operations, and conduct parametric and non-parametric tests to support informed decisions. Advanced topics such as cluster and factor analysis are also included to deepen analytical skills.