McLuhan and Baudrillard(English, Hardcover, Genosko Gary) | Zipri.in
McLuhan and Baudrillard(English, Hardcover, Genosko Gary)

McLuhan and Baudrillard(English, Hardcover, Genosko Gary)

Quick Overview

Rs.3800 on FlipkartBuy
Product Price Comparison
Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.