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M.COM (Revised) Marketing IGNOU students, pay attention! MCO-06 IGNOU Help and Exam Study Guide Book titled “Marketing Management"". Ready to Revise notes for each topic with highlighted Points- important for Examination, Easy to understand and comprehend. Divided into various sections covering Graduation, Post Graduation, Certificate Courses, Diploma courses, bachelor's degrees and Master's degrees. Strictly based on the Latest IGNOU exam pattern. Complete focus on the latest exam syllabus.SECTION-WISE PRACTICE QUESTIONS with explanations, Every subtopic is followed by some practice question. Answers to these questions are also provided, previous year's solved question papers up to 10 Years are also given for understanding the pattern of questions coming in the exam to practice test papers with answer are given for quick revision. Special discounts for students, Beneficial book for IGNOU competitive exam.MCO-06 Marketing ManagementTopics CoveredBlock 1 - Nature and Scope of MarketingIntroduction to MarketingMarketing EnvironmentMarketing Information and ResearchBlock 2 - Understanding Consumers and Selecting Target MarketsBuyer BehaviourMarkets and Market SegmentationMarket Targeting and PositioningBlock 3 - Product DecisionsProduct Concepts and ClassificationProduct Developrihent and Product Life CycleBranding, Packaging and ServicingBlock 4 - Pricing DecisionsObjectives and Methods of PricingPrice Adjustment StrategiesRegulation of PricesBlock 5 - Distribution DecisionsDistribution ChannelsMarketing IntermediariesMarketing LogisticsBlock 6 - Promotion Decisions and Emerging IssuesMarketing CommunicationPersonal Selling and Sales PromotionAdvertising and PublicityEmerging Issues in MarketingTotal Question Papers - Total-31, Solved-21, Unsolved-10June (2009-2024)December (2009-2023)