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McQuail's Mass Communication Theory is a complete reference for undergraduate and postgraduate students studying a course in mass communication. The book is aimed at a single semester introductory course in the subject, teaching students about all the forms of mass communication. It explains: the many communication models of the sender, the message and the audience and the various types of mass communication today, mainly television, radio, newspapers, film, music, the internet and other forms of new media. The book is an indispensable resource for all students of mass communication. About Denis McQuail Denis McQuail is a communications theorist, and academician currently working as Emeritus Professor at the University of Amsterdam. He has also written: McQuail's Reader in Mass Communication Theory, Media Policy: Convergence, Concentration and Commerce, and Media Performance: Mass Communication and the Public Interest. McQuail is considered one of the foremost authorities on the subject and he is best known for his contributions to the education of the public, concerning communication theory.