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ME & YOU 10 Packs of Rangoli Colors. Rangoli have different names based on the state and culture. Rangoli hold a significant role in the everyday life of a Hindu household especially historically when the flooring of houses were untiled. They are usually made outside the threshold of the main entrance, in the early mornings after cleaning the area. Traditionally, the postures needed to make a rangoli are a kind of exercise for women to straighten their spines. The rangoli represents the happiness, positivity and liveliness of a household, and is intended to welcome Lakshmi, the goddess of wealth and good luck. It is believed that a Hindu household without a clean entrance and rangoli is an abode of daridra (bad luck).