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The book addresses a critical analysis of major media policies in the European Union and the Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes. Competent and experienced scholars of the subject describe and analyze the different patterns followed in the various countries, when attempting to adapt to the new conditions - technological, political and sociological (the media using habits of citizens).