Media Omnipresence: Intersections of Marketing, Development, and Politics(Paperback, Francis Arackal)
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A Study of Media, Marketing, Development and Politics explores how media has become an all-pervasive force shaping modern life, influencing markets, driving political narratives, and impacting socio-economic development. This book provides a critical analysis of media’s transformative role in shaping public opinion, consumer behavior, and policy-making in the digital age.Through an interdisciplinary lens, the book examines:The evolution of traditional media into global digital networks.The interplay between media and marketing strategies that influence consumer culture.Media’s pivotal role in political communication, propaganda, and elections.The use of media as a tool for development, social change, and globalization.Ethical concerns, fake news, and the challenges of media regulation in an era of information overload.Written for students, researchers, and professionals in media studies, communication, marketing, and political science, this work combines theoretical insights with real-world case studies, offering a comprehensive understanding of the omnipresent power of media in contemporary society.