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What promise did Sequoia Capital recognize in SKS microfinance (India) that it had also seen in Apple, Oracle, and Google? Why would Vodafone help distribute money via cell phones for millions of Kenyans? How did a Mexican retailer create a financial-services empire, Banco Azteca, that would serve eight million borrowers in five years? From its origins as a nonprofit poverty alleviation strategy, microfinance has become a viable business model for providing financial services to the poor in ways that allow for both social responsibility and profit, even in the midst of economic turmoil. Longtime microfinance expert Elisabeth Rhyne and her team guide readers through the landscape of financial-inclusion opportunities, providing lessons from companies around the world that are leading the way in earning profits while addressing global poverty. Microfinance for Bankers and Investors reveals: Changes in the market allowing for increased private investment in microfinance New technologies and delivery channels that reduce costs for small transactions Proven ways to overcome the unique challenges of serving customers at the bottom of the pyramid Innovative products for grassroots finance, such as mobile phone banking and microinsurance The extraordinary social value and business sustainability of microfinance Microfinance for Bankers and Investors breaks new ground by showing how microfinance attracts top organizations to engage in double and triple bottom-line business activities. With deep insight and clear vision, it examines the unique opportunities and challenges of providing financial services for low-income people. Inclusive finance gives companies the prospect of aligning social values with long-term business strategies. Microfinance for Bankers and Investors offers the facts and insights you need to enter this fast-growing market with confidence. Salient Features ACCION will  heavily market the book: both directly to its own constituencies and indirectly through its broad access to corporate funders and key players in the financial sector. ACCION e-Newsletters go out to 7,700 subscribers, interested in microfinance. ACCION will post release news on homepages of www.accion.org and www.financialinclusion.org, as well as on the UN Advisors website. They will also announce it to 15,000 Net Impact (www.netimpact.org) members, both MBA candidates and professionals interested in using business to solve global problems. A cover article on the book will be featured in the spring 2009 issue of ACCION Ventures, its twice-yearly 12-page newsletter, mailed to 14,000 donors, corporate foundations, other funders and investors, and key industry contacts.