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Teach yourself quickly how to design inspiring publications and marketing materials with Publisher 2007. • Build your brand with flyers, brochures, newsletters, and more! • Use basic design techniques—and your creativity—for professional-looking results • Create impressive layouts using ready-made templates or from scratch • Grab their attention with text effects, graphics, and media clips • Produce and publish a Web site—and take your message online. Table of Contents • About the Authors • Introducing Publisher 2007 • New Features • Publisher Basics • Let's Get Started! • Information for Readers Running Windows XP • Using the Start Menu • Navigating Dialog Boxes • Features and Conventions of This Book • Getting Help • Getting Help with Publisher 2007 • More Information • Quick Reference • 1 Getting Started with Publisher 2007 1 • Starting New Publications • Using a Template • Importing a Word Document • Saving and Closing Publications • Saving a New Publication • Saving a Different Version of the Same Publication • Closing a Publication • Sidebar: Custom Templates • Opening and Viewing Publications • Changing the View • Sidebar: Multiple Open Publications • Storing Personal and Company Information • Printing Publications • Previewing a Publication • Using Advanced Printer Settings • Key Points • 2 Creating Visual Interest 29 • Working with Text Boxes • Manipulating a Text Box • Formatting Text for Visual Impact • Working with WordArt • Working with Graphics • Sidebar: Graphic Formats • Sidebar: Clip Organizer • Positioning and Sizing a Graphic • Modifying the Appearance of a Graphic • Working with Shapes • Manipulating a Shape • Connecting and Grouping Shapes • Working with Pre-Designed Visual Elements • Key Points • 3 Creating Colorful Cards and Calendars 63 • Creating Folded Cards • Choosing a Design or Layout • Changing the Color Scheme • Sidebar: Ink and Paper • Sidebar: Color Models • Using Non-Color-Scheme Colors • Choosing Text • Sidebar: Impact of Color • Creating Postcards • Printing Both Sides of Thick Paper • Sidebar: Online Printing Services • Using Mail Merge • Sidebar: Catalog Merge • Sidebar: Bulk Mail • Creating Calendars • Adding Captions, Credits, and Copyrights • Changing the Background • Working with the Master Page • Packaging Publications for Printing • Sidebar: Binding • Key Points • 4 Marketing Your Product, Service, or Organization • Building Your Brand • Sidebar: Company or Organization Names • Sidebar: Trademarks and Service Marks • Creating a Logo • Choosing a Font Scheme • Adding Items to the Content Library • Sidebar: Résumés • Creating Flyers • Sidebar: Event Programs • Using Guides • Aligning and Stacking Objects • Sidebar: Page Layout and the Grid • Creating Brochures • Formatting Paragraphs • Sidebar: Watermarks • Continuing Stories from One Text Box to Another • Sidebar: Multiple Columns • Flowing Text Around Objects • Key Points • 5 Creating Text-Based Publications 133 • Planning Longer Publications • Sidebar: Non-Standard Sizes • Creating Newsletters • Copyfi tting Text • Inserting Pages • Organizing Content • Working with a Table of Contents • Creating Sections • Moving Content • Sidebar: Graphics Manager • Solving Organization Problems • Editing and Proofi ng Content • Editing Content in Word • Correcting Spelling Errors • Controlling Hyphenation • Key Points • 6 Communicating Your Message Online 169 • Creating a Basic E-Mail Message • Sidebar: E-Mail Merge • Creating a Message from a Multi-Page Publication • Sidebar: Publishing a Web Site • Creating and Modifying a Web Site • Adding Pages to a Web Site • Sidebar: Presenting Information in Tables and Lists • Adding Existing Publications to a Web Site • Adding Text and Graphics to a Web Page • Adding Features to a Web Page • Key Points • Glossary • Index