3 Review(s)

The focus of this book is on modeling new and ill-structured problems from scratch when there is no existing procedure to follow. This is in contrast to typical business models, such as the standard corporate valuation model, which apply to well-structured problems. The author shows how some insights can be developed by exploring different objectives for the problem. Other insights come from exploring trade-offs between various consequences of a particular course of action. Still others come from an understanding of the factors that are critical to success or to achievement of a plan. Finally, some insights arise from an analysis of the risks inherent in a decision.