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People making, marketing, and selling products and services really want to be alone in the marketplace, to have a space that they own for long enough to make some real money. In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead About The Author Milind M Lele is the managing director of SLC Consultants, Inc. a strategy consulting firm based in Chicago, Illinois. He was Adjunct Professor of Strategy and Marketing at the University of Chicago’s Graduate School of Business for more than eighteen years and presently teaches in its executive education programmes all over the world. Table of Contents Part 1 : The truth about Monopolies No Trespassing The Two Dimensions of Monopoly Economics 101 It’s not about Sustainable Competitive Advantage Monopoly Flavors Barriers That project Monopolies The New Competition and the rise of the situational Monopoly Monopolies Drive Market Value Monopoly Kaleidoscope Part 2 : The Monopoly Rules Understand your current Monopolies Defend your current Monopolies Discover the Next Monopoly Seize the Monopolies in your own backyard Work Backwards Focus on Speed to Space Keep Moving : Mastering the Art of monopoly leapfrong What to Do when the Monopoly Ends Epilogue :The Monopolies of Tomorrow