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A fishing lure is an artificial bait designed to attract fish and entice them to strike, typically used by anglers to improve their chances of catching fish. Lures come in a variety of shapes, sizes, colors, and designs, each tailored to mimic the appearance and behavior of natural prey. Constructed from materials like plastic, rubber, metal, or wood, fishing lures often feature lifelike details such as realistic eyes, scales, and fins. They may also incorporate moving parts, such as rotating blades or jointed segments, to create lifelike movement in the water. The effectiveness of a fishing lure depends on its ability to mimic the natural prey of the target fish species, as well as factors like water conditions, fishing technique, and angler skill. Some lures are designed to float on the water's surface, while others sink to specific depths or suspend at a particular level. Anglers employ a variety of techniques to fish with lures, including casting, trolling, jigging, and retrieving. By experimenting with different lures and techniques, anglers can adapt to changing conditions and maximize their chances of success. Overall, fishing lures are versatile tools that offer anglers a wide range of options for targeting different fish species, fishing environments, and personal preferences. Whether fishing in freshwater or saltwater, from shore or boat, using lures adds excitement and challenge to the sport of fishing while increasing the likelihood of a rewarding catch.