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Saffron Also known as Kumkuma puvvu, Kumkum puvva, Kungmapoo, Keshar, Zafran, Azafran. Mr kool product saffron comes directly from farms of Pampore, Kashmir, India. Unlike others our Saffron has shelf life of 2years. Saffron is widely used during Pregnency, Helps Mood Swing, Health Benefits. Saffron is also used for Cookin-Milk, Royal Hyderabadi Biryani, Pulao, Ice Creams, Kulfi, Kheer, Bakery, Cakes, etc. It is widely used in Cosmetic Industry, Ayurvedic Uses. It is Natural source for Fair glowing Beautiful skin. USING SAFFRON - Avoid dipping Saffron directly in cold milk, use lukewarm milk and make sure to dip for atleast 2hours, in water dip for atleast 30minutes. Mr kool Saffron is BEST FOR YOUR DAILY USE.Kesar has a distinctive flavor and aroma, with a slightly sweet and floral taste and a strong, earthy aroma. It is used to add flavor and color to a wide range of dishes, including rice dishes, curries, desserts, and beverages.