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SYNOPSIS OF PUBLIC RELATIONS MANAGEMENT This book provides a practical introduction to basic principles of Public Relation Management and effective communication. It creates the professional needs of practicing Public Relation person, the academic requirements of the students Public Relation and Communication Course. CONTENT OF PUBLIC RELATIONS MANAGEMENT INTRODUCTION TO PUBLIC RELATIONS HISTORY AND DEVELOPMENT ROLE OF PUBLIC RELATIONS PUBLIC RELATIONS ASSOCIATION PUBLIC OPINION PERCEPTION OF THE PUBLIC PUBLIC THOUGHT PROCESS PUBLIC OPINION RESEARCH PUBLIC RELATIONS PROCESS MEDIA AND TOOLS COMPANY LITERATURE ADVERTISING AND PROMOTIONAL TECHNIQUES EXHIBITION AND OPEN HOUSE LOBBYING, MANAGING RUMOURS AND LEAKS