NEP Advertising Management B Com 1 Edition(Paperback, Dr. F.C. Sharma)
Quick Overview
Product Price Comparison
1. Communication Process 2. Advertisement 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy 6. Advertising Process 7. Evaluation of Effectiveness of Advertisement 8. Advertising Agency Structure and Functions 9. Ethical and Legal Aspects of Advertising 10. Advertising Standards Council of India (ASCI).
