3 Review(s)

1. Fundamentals of Marketing Meaning Concept Importance Functions Marketing and Selling 2. Modern Marketing Concept 3. Market Segmentation Targeting and Positioning 4. The Concept of Marketing-Mix 5. Product 6. Product Identification Brand Trademark Packaging and Labelling Decisions 7. Price Promotion and Place 8. New Product Development Process 9. Marketing Environment Meaning Importance Nature Macro and Micro Environment and Their Types 10. Sales Forecasting 11. Marketing Information System (MIS) (Meaning Concept Importance Type and Components) 12. Cunsumer Behaviour Factors Influencing Consumer Behaviour Buying Decision Process.