3 Review(s)

The Internet revolution is less than three percent complete. This is not a "new economy" but rather an incredible transformation of the existing one. It has just begun and this book should guide you through. It tries to help you think like an Internet startup while capitalizing on your existing strengths. Unlike the dot.com books, it focuses on the human and management aspects that are important to get an e-business started, linking them to how the evolution of the Internet is changing the game. The focus of "Net Attitude" is the customer, be it a consumer or a corporate purchasing agent. It tells you how to "get connected" in a way that should bring your constituencies to you at the least cost and form lasting relationships.