New Approach in Human Resourse and Marketing Management(English, Hardcover, Dr.Vijay Prakash, Raj Kumar Shah)
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Contents section 1-Human Resource Management and Organizational Behaviour, 1 career planning from individual and organizational prospect, 2 measurement of customer satisfaction a study on a branded automobile service center at kolkata, 3 influence of onboarding program on employees at workplace, 4 changing lifestyle and its impact on the purchase behaviour among the indian consumers, 5 emerging trends of consumer behaviour in india, 6 motivational techniques a device for industrial development, 7 employee engagement in modern organizations a case study of an it company, 8 consumer behavior analysis in the indian context, 9 a study on the role of hrm in developing women education in india in rural sector, 10 impact of demographic factors on employee's performance in indian msme's. Marketing management rural marketing innovation - a paradigm shift a case study of jharkhand india,influence of genre of music on consumer buying behavior in seervices marketing,enablers and effects of product bundling a micro level case study,internet marketing,innovation of business to customer b2c system and strategies,changes in consumer behaviour and their implications on marketers,impact of television advertising on buying behavior of teenagean empirical study of rural regions india,customer behaviour towards the marketing of tata tea,buying behavior of household in fmcg sector through visual advertisement,go green the new mantra of marketing,a study on consumer evaluation of brand extension in indian fmcg market,case study of an indigenous brand parle-g,factors influencing rural consumer behaviour towards fast moving,a study on rural consumers buying behavior towards fmgc products,rural marketing strategies of hindustan unilever ltd and its influence, mass media and marketing communication an advertising perspective.