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I shall explains why organizations need strategy to be implemented as well as why business organizations may experience different life cycle stages.I shall explain that economic recession or boom how influences consumer behavior e.g. the business had been experiencing decline life cycle stage, such as COVID -19 disease occurrence. I shall explain how to apply business development strategy to raise the educational robotic manufacturer sale number. I shall explain how to learn behavioral economy to solve social challenge as well as why some social challenges may influence customers number . Our marketing whether it is needed to be changed? Nowadays, human technology had been experiencing improvement rapid stage, such as mobile has been improved to reach smart phone stage. Smart phone invention may let human applies internet channel to send email, read e-books, listen music, watch movie to enjoy leisure activities. Whether how to implement smart phone sale strategy to increase smart phone buyers number. In my this book, I shall attempt to explain how organizations can attempt to achieve behavioral economic organizational strategies in order to improve organizational sale, productivity and employee performance more effective.