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If you already have an online business or if you are considering starting an online business, you may be under the impression that your marketing efforts will be based solely online. After all, you have a business that is online and where is a better way to market it than through the internet? This is one of the most common mistakes that people make when they have any business. They choose a marketing plan and stick with it, not thinking about the big picture. This happens often in the offline business world in which businesses feel that they should not market online because "that is not where their customer base comes from." This is wrong. An increasing number of people are using the internet to find out about offline businesses as well. It is important for any business owner, whether they have an online business or offline business to cross-market as much as they can. You probably already have some ideas about how you plan to market your business online. But if you just stick to this one way of marketing, you are only reaching a small portion of people. To successfully market your online business, no matter what it is, you need to use offline marketing strategies as well.