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ohello® a leading manufacturer in textiles & home decor products that cares about people living on it. We understands the moral responsibilities endowed on us to make the world a better place. That’s why we are proud of the many initiatives we’ve launched that benefit the lives of people everywhere. Each towel is woven with Premium bamboo Cotton fibre . What does that mean? It may sound technical, but it simply means the cotton fibers in these towels gets pre & post treatment, removing all but the finest and longest fibers. Longer fibers can be spun thinner, making these towels noticeably more absorbent while delivering maximum comfort with each use.