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Effective communication in the workplace is necessary for the delivery of successful organisational strategy and change, employee commitment, and ultimately competitive advantage. It has become an increasing responsibility of every HR professional. The ability of the organisation to engage stakeholders through excellent communication strategy and action is now an essential competence. Without it the chances of the organisation ever achieving its strategic objectives are reduced. So its presence on all levels of the HR function, and other disciplines, has become an important factor to achieving success in any organisation. Paul Turner offers practical tools, techniques and a model for developing a communications strategy that will enable the reader to take on this task.