Organizational Culture and Management(Paperback, Dr. Bahrullah Safi, Dr. Maurey Bond , Dr. Sarit J Levy)
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Changing an organization's culture is important because it can help a business stay competitive, attract top talent, innovative new products or services, and create a positive workplace that promotes collaboration. By creating a strong company culture aligned with your organizational objectives, you can increase employee productivity and therefore, increase overall work output. The majority of workers in the U.S. believe that organizational culture is one of the biggest influencers of their job performance.