3 Review(s)

The Second Edition of Digital Marketing is Designed with the Purpose of Explaining Important Concepts of the Subject with Indian and Global Examples from Real Life. It also Delves into the Opportunities, Problems, Tactics and Strategies Associated with Incorporating the Internet into the Function of Marketing. Appropriate for Students of MBA Specializing in Marketing, its Application-oriented Approach would also be Useful for Marketing Professionals. The Dual Purpose of this Book is to Provide a Basic Understanding of the Fundamentals of Internet Marketing, As well As to Provide An India-specific Context, with Sufficient Comparisons with how the Consumers and the Marketers Compare to their Counterparts in Some of the Developed Economies (e.g., the USA).