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PARK DANIEL Bum & Neck Back Cleansing Skin Whitening Polishing Cleanser Simply put, facial cleansers are formulated to clean our skin. ?Cleansers are products we use to remove normal accumulation of dirt and oils, makeup, sunscreen, remains of pollution, and dead skin cells. Cleaning your face should be an integral part of your skin care routine. Cleansing helps remove excess oil, makeup, sweat, dirt and dead skin cells from your skin. It refreshes your skin and gives your complexion a chance to breathe. It also creates a clean foundation for you to apply products like face moisturizer or makeup.