3 Review(s)

PEARSONS STRATEGIC BRAND MANAGEMENT 4th EditionThis book provides contextual insights that are remarkably astute and visionary. Highlighting various Indian casestudies, the book offers a ring-side view of academic learnings with empirical findings through a measured prismof rooted deductions.DR BHASKAR DASGroup CEO, Zee Media CorporationThe book has illustrated concepts using brands which are well-known by today's consumers who are young,aspirational, global, and interconnected.RAJAN SAXENAVice-Chancellor, Narsee Monjee Institute of Management Studies, MumbaiThis four-color Indian adaptation of Strategic Brand Management by Ambi M. G. Parameswaran and ProfessorIsaac Jacob is a delight to read. The Indian examples and case studies will help students relate to the conceptsand theories explained in the book.DR PRAFULLA AGNIHOTRIDean, IIM TrichyThe authors have dissected and analyzed brands across several categories and have provided deep insights intothe dynamics of brand building. This book will educate and enlighten both students and practitioners of brandmanagement .cbnlen botn students andRANJAN KAPURCountry Manager-WPP IndiaThe fourth edition has been enhanced significantly with Indian case studies, thanks to Dr Parameswaran andProfessor Jacob's vast experience in the professional and academic sphere.SANJIV SARINThis book provides excellent examples of traditional and contemporary Indian and international brands, includingCEO, Tata Coffee Ltde-brands and their challenges of brand management. A must-read for any practitioner, academician, and studentof business management.