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Published in the year 2002, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers New Edition is a book that is based on accelerating business returns by incorporating a business method called permission marketing. Summary Of The Book Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is a book that throws light on the concept of permission marketing, which is a business method completely different from the traditional practices involved in selling products. Traditional marketing practices involve TV commercials and telemarketing phone calls, which disturb the potential customer, wooing them away rather than convincing them to buy the product being advertised for. Through the course of this book, Seth calls these marketing principles as Interruption Marketing. Seth further explains the principle of permission marketing, which involves incentives to accept advertising voluntarily. As this practice seeks the person’s approval before explaining its features, this methodology helps to build fruitful relationships with customers, which are long-term in nature. Seth also adds that there are numerous marketers who are benefiting greatly from the principles cited in this book. Published in the year 2002, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers is definitely worth a read for those who want to see their business skyrocket. About Seth Godin The author of this book, Seth Godin, is also a renowned public speaker, and entrepreneur from America. Apart from this book, Godin has also written 10 other books on businesses. Some of the books written by Godin include Small Is The New Big: And 193 Other Riffs, Rants, And Remarkable Business Ideas, The Dip: A Little Book That Teaches You When To Quit (And When To Stick), and Purple Cow: Transform Your Business By Being Remarkable. Godin was born on the 10th of July, 1960, in Mount Vernon, New York. He holds a degree in Computer Science and Philosophy from Tufts University (1979), and later completed his MBA degree from Stanford Graduate School of Business. Godin is currently involved in his business ventures, The Domino Project, The Icarus Deception, and Squidoo. He resides in Hastings-on-Hudson, New York, along with his spouse and two sons.