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Personal Branding is about taking control, whether youre an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, youll take a high-level, clinical look at how and why Strategic Personal Branding works and how to leverage it to your advantage. Along the way, youll discover the Eight Unbreakable Laws, the core principles behind every great Personal Brand. By analyzing some of the worlds greatest brands, from Madonna to Tiger Woods, youll learn what makes them so irresistible. In the end, Personal Branding walks you through the development of your own new Personal Brand to help you convert human perception into your lifelong competitive edge. Its the authoritative guide to the art and science of managing personal identity.