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Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: Using different organizations and associations to increase visibility and exposure to both clients and competitors. Making the most of networking--from business cards to resumes. Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand. Building a persona through websites and blogging to effectively market one's brand. Evaluating personal style and appearance. Using conversation, negotiation, and sales techniques best suited to a personal brand. Monitoring ones brand reputation and successfully implementing feedback as it grows and develops. About the Author Susan Chritton M.Ed., is a National Certified Career Counselor (NCCC). As a Career Strategist for Pathways-Career & Life Strategies, Susan utilizes Reach Personal Branding strategies combined with her skill as a Master Career Counselor to bring direction, creativity and renewed enthusiasm to professionals. Susan is the President of East Bay Coaches, a professional organization of personal and business coaches and a chartered chapter of the International Coach Federation (ICF)--the largest worldwide professional coaching organization. Susan also serves on the ICFs marketing committee and is an Adjunct Professor at the University of San Francisco where she teaches Career Counseling for the Graduate Counseling Psychology program. She also provides lecturers on career building and personal branding for undergraduate students at UC Davis.