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The book presents for the first time a wide range of original contributions by leading researchers in Experimental Social Psychology. It provides a historical overview of the field in India as well as a survey of some current research areas. Theoretical, Methodological and empirical trends in the following contemporary research topics are examined in details: • Information Integration • Attribution Theory • Prosocial Behaviour • Machiavellianlsm • Ingratiation • Attitudes, conformity and persuasion In addition, this volume evaluates critically the methodology of experimental social psychology and the present status of the discipline. A lively debate is also presented on the future direction of social psychology. The book will be an invaluable reference guide to researchers in the field of social behaviour.