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The aim of the book is to help readers utilize Strategem's vast experience in sifting out the most useful business innovations quickly and effectively, particularly identifying and acquiring new customers, as well as retaining existing ones. Special Feature Author buyback plus huge opportunity to up sell copies of the book to clients attending Stratagem programmers, as well as marketing & PR support Approach has been thoroughly road-tested with hundreds of clients Picks up on a perennial business favorite - growing the top line is the lifeblood of any business About the Author John Moon and John Leach are senior executives at one of Europe’s fastest growing management consultancies, Strategem Ltd. They have over 25 years’ experience in helping businesses and individuals achieve sales and business development excellence. Table of Contents Acknowledgements Preface by Rene Carayol Part I: Welcome to Pitch Perfect           o Introduction           o Business Development Success           o How Are You Performing? Part II: The Three Principles           o Functional Mastery           o Customer Connectivity           o Momentum Part III: Finding, Winning and Keeping Customers           o Finding the Opportunities           o Winning the Business           o Keeping the Business Part IV: Pulling It Together           o Managing the Find, Win, Keep Process           o Staying Focused           o Call to Arms           o Afterword           o Appendix: How Are You Performing? Mastering the Three Principles of Selling Success - A Step Closer to Becoming a Winner           o Index