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Olive & Macadamia Mega Moisturizing Hair Mask I care for you, deeply! A treat, and not just a deep conditioning treatment, for your hair. Deep moisturizing, nourishing hair mask made with love from olive oil, macadamia oil, shea butter and loads of other do-gooders for stressed out tresses. Specially processed pro-vitamin B5 and film-forming hair protectants shield hair from pollution and UV. This silicone-free hair mask moisturizes, softens and deep-nourishes chemically-treated, damaged hair. Use once or twice a week for hair that looks, and indeed is, healthier, softer and shinier. Net contents: 250g 7-FREE! Good science for happy hair! Plum hair care is free of: Sulphates - so the cleansing is gentle. Silicones - to allow hair to shine at its natural best Alcohol - so there's no drying Parabens - we all know why! Phthalates - potential reproductive toxins Zinc - prolonged use of ZPT can irritate the scalp Propylene Glycol - can be harsh to skin over the long term Besides being 100% vegan and cruelty-free, as always! Tap on the '+' or '-' signs to expand/collapse sections REASONS TO ? ? Deeply hydrating hair mask for dry, damaged and chemically treated hair ? Rich in shea butter that provides lasting hydration for scalp and hair ? Hair softening olive derivatives in place of silicones, for smoother, shinier hair without product buildup ? Frizz-taming macadamia oil ? Botanically derived (tung wood and rapeseed oil) film formers to protect hair from pollution ? UV-shield to protect hair colour ? Specially processed pro-Vitamin B5 for shiny, soft feel ? Plant-derived keratin protects damaged hair ? Reduces hair damage while it's wet and provides long-lasting relief from dryness ? Formulated for reduced product build-up on hair, for lighter, healthier hair IS THIS FOR ME? Great for: All-hair types, and especially recommended for dry, damaged and chemically-treated hair. GOODNESS INSIDE Shea butter Well known for its hydrating properties, shea butter is non-greasy and helps give a silky, soft touch to hair. Olive oil fractions Olive oil and its derivatives are rich in plant squalene, an excellent natural conditioning agent. This helps replace silicones in the formula. Plant-derived film formers Made from tung wood and rapeseed oil, this biodegradable, botanically derived ingredient forms a protective film over hair, shielding it from suspended particulate matter (e.g., soot and dust) in air. Plant-derived keratin Keratin (a type of protein) is an essential component of hair, and is responsible for giving hair its strength and shine. Keratin is most commonly animal-derived, but we're proud to use plant-sourced keratin in our hair care products. UV shield for hair colour protection This is what good science is all about. A dermatologically safe, hair softening UV absorber that is proven to help hair retain its colour for longer, in the face of exposure to UV radiation from sunlight. Everything that's inside Aqua, Behentrimonium Chloride, Brassica Campestris/Aleurites Fordi Oil Copolymer, Butyrospermum Parkii (Shea) Butter, Cetostearyl Alcohol, Ethylhexylglycerin, Fragrance, Glyceryl Stearate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Macadamia Integrifolia (Macadamia) Seed Oil, Panthenyl Hydroxypropyl Steardimonium Chloride, PEG-100 Stearate, Phenoxyethanol, p-Methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Polyquaternium-10, Propanediol, Sodium Citrate, Sodium Gluconate HOW TO USE Gently wring out excess water from wet or shampooed hair. Take required amount of mask in palm and apply generously to hair, focusing on the ends. Try and apply to as many individual strands as possible. Put on a shower cap or wrap a towel and leave on for about 20 minutes (the longer the better) and rinse thoroughly. Gently pat dry with towel and style as desired.