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Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time presents the success story of the Starbucks coffee chain and the underlying values that shaped its strong brand. Summary Of The Book The Starbucks phenomenon has been one of the top business achievements marking the close of the 20th century. It has revolutionized coffee culture in America, turning the brew from a mere beverage to a social experience. And it all began with an amazing idea and a far-reaching vision. When Howard Schultz, one of the co-authors, was travelling through Italy, he was struck by the way in which coffee bars formed such an integral part of the country’s social fabric. In his heart, he knew America was also ready to embrace such a culture, and returned home to introduce America to the Starbucks experience, which provided a cafe-centred experience of having coffee. Schultz writes about the culture that shaped Starbucks, a culture that placed equal value on the company’s employees and its profits, on creativity as well as growth. With its world-class product, brilliant marketing strategies, and focus on the human element, Starbucks has continued to carry forth its brand excellence well into the 21st century. Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time was published in 1999 by Hyperion Books. It was co-written by Howard Schultz and Dori Jones Yang. It has received positive reviews for its lucid writing, inspirational quality, and riveting insight into the Starbucks phenomenon. About The Authors Howard Schultz is an American businessman and writer. He has written books such as Knowing Yourself - Poems On Life - The Good And The Bad: Poems For the Average Person, and Onward. He has also co-authored books such as Creating A Business You’ll Love: Top Entrepreneurs Share Their Secrets, and It’s Not About The Coffee: Lessons On Putting People First From A Life At Starbucks. Schultz was born on July 19, 1953, in Brooklyn, New York. He graduated from Northern Michigan University with a bachelor’s degree in Communications. He began his career as a salesperson and eventually established a coffee shop. The retail unit of Starbucks was merged with Schultz’s venture and the whole business was marketed under the Starbucks name. It flourished under Schutz’s business savvy approach. Schultz has received many honors and awards, including the FIRST Responsible Capitalism Award and the National Leadership Award for educational and philanthropic efforts to combat AIDS. Dori Jones Yang is an American author and journalist. She has written books such as Daughter of Xanadu and The Secret Voice Of Gina Zhang. Yang was born in 1954. She graduated from Princeton University with a bachelor’s degree in European History. She then earned a master’s degree in International Relations from John Hopkins University. Yang has travelled extensively across Asia. She has had a long career in journalism.