3 Review(s)

Power of a Common Man - Connecting with Consumers the SRK Way chronicles the journey and the rise to fame of one of the biggest celebrities of India has ever seen. Summary of the Book In Power of the Common Man, the author writes about Shah Rukh Khan and his extraordinary achievements as an actor, businessman, brand ambassador and cricket-team owner. The author chronicles his journey from being a boy-next-door to becoming a phenomenon, not only in India but also around the world. In this exhaustive work, author Koral Dasgupta takes the readers behind the scenes of Shah Rukh Khan’s life and career. She analyzes and examines the reasons for behind his success, his business moves and strategies and lauds his amazing connection with his audience. About Koral Dasgupta Koral Dasgupta is Indian author, management consultant and an editor. Her research papers have been published in leading journals of India. Koral is also a freelance painter and draws inspiration from Indian mythology.