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If you're like most leaders, your hard work isn't translating into the results you desire. Maybe trying harder is not the solution. What if you could achieve more than you ever thought possible -by changing your approach to leadership? Former CEO and serial entrepreneur Bobby Albert has lived, learned and taught leadership - for decades. In Principled Profits, Bobby reveals the Paradox of Effective Leadership that transformed his leadership and catapulted his organization to unprecedented success. The proven principles laid out in this book provide a roadmap for any leader who is willing to step out and lead in a bold new way. Once you learn how to tap the passion and knowledge residing in your team, you too, will be positioned for extraordinary growth. Bobby Albert offers the eager leader a proven path to growth and significance. Inside Principled Profits you'll discover: How to build your business on the solid foundation of core values The mindset that throws open the door of opportunity A 3-step process that's a sure-fire way to increase employee engagement