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The principles of electronic commerce (e-commerce) focus on conducting business transactions through digital platforms. It involves buying, selling, and exchanging goods, services, and information over the internet. Key principles include accessibility, security, efficiency, and customer satisfaction. E-commerce integrates technologies like online payment systems, digital marketing, and supply chain management to enhance business operations. It supports global reach, reduces transaction costs, and enables real-time communication between buyers and sellers. Ethical practices, data protection, and trust are essential for successful e-commerce operations. Overall, electronic commerce promotes innovation, convenience, and competitiveness in the modern digital marketplace.