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A Classroom-Tested Resource Loaded with Practical Examples from Across the Health Disciplines *A reader-friendly exploration of the key approaches used to conduct health program research and evaluation *Includes an easy-to-understand chapter on Inferential Statistics * Covers ethical and cultural competency issues unique to conducting evaluations * Provides an introduction to systems thinking and its implications *Offers activities and case studies at lay the foundation for understanding all aspects of evaluation *Develops critical thinking skills needed to dissect peer-reviewed publications as well as popular media health claims Instructor Resources: * Instructor's Manual * PowerPoints * Test Bank Student Companion Website Each new copy of the text comes packaged with an access code card that will give your students entry to a comprehensive site with: *Crossword Puzzles *Interactive Flashcards *Glossary *Matching Questions * Web Links