3 Review(s)

Principles of Marketing 1. Nature And Functions of Marketing 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation 7. Product and Product Policy 8. Product Planning 9. New Product Development 10. Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11. Product Life Cycle 12. Pricing Decisions 13. Channels of Distribution 14. Wholesaler Or Wholesale Distribution Management 15. Retailers 16. Physical Distribution Management 17. Transportation 18. Ware-Housing 19. Inventory Control and Order Processing 20. Promotion And Marketing Communication 21. Personal Selling 22. Advertising, Publicity And Public Relations 23. Sales Promotion 24. Qualification / Qualities of A Successful Salesman, Functions of Salesman, Selling as a Career And Classification of Successful Salesman.