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The Book Covers in Detail :- Principles of Marketing (In English) for According to New Syllabus of H.N.B. Garhwal University, Srinagar, Vinoba Bhave University, Hazaribag and St. Xavier's Autonomous College, Ranchi for Students of B.Com, Semester-V. Contents :- 01.Marketing, 02.Marketing Concept OR Marketing Concept, 03.The Concept of Marketing Mix, 04.Marketing Environment, 05.Market Segmentation and Positioning, 06.Consumer Behaviour of Buyer Behaviour, 07.Product, 08.Product Planning, 09.New Product Development, 10.Product Identification-Brand, Trademark, Packaging and Labeling Decision, 11.Product Life-Cycle, 12.Pricing Decisions, 13.Channels of Distribution, 14.Wholesaler or Wholesale Distribution of Management, 15.Retail Distribution Management, 16.Physical Distribution Management, 17.Transportation, 18.Warehousing, 19.Inventory Control and Order Processing, 20.Promotion Decisions, 21.Personal Selling, 22.Advertising Management, 23.Sales Promotion, 24.Rural Marketing, 25.Recent Development in Marketing.