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Principles of Marketing for B.Com Semester V of Hemwati Nandan Bahuguna Garhwal University B.Com(Hons.) Semester V of Binod Bihari Mahto Koyalanchal University Dhanbad, Ranchi University, St. Xavier’s College Ranchi, Sido Kanhu Murmu University Dumka B.Com III Year of Mahatama Jyotiba Phule Rohilkhand University Bareilly, Chaudhary Charan Singh University Meerut, Deen Dayal Upadhyay Gorakhpur University, Siddharth University Kapilvastu, Dr Bhimrao Ambedkar University Agra, Dr Ram Manohar Lohia Avadh University Faizabad, Chhatrapati Shahu Ji Maharaj University Kanpur, Veer Bahadur Singh Purvanchal University Jaunpur, Awadhesh Pratap Singh University, Devi Ahilya University, Rani Durgavati Vishwavidyalaya, Dr. Harisingh Gour University, Barkatullah University, Jiwaji University, Vikram University Graduate & Post Graduate courses of Various Universities. Preface to the Thrid Edition In recent era marketing plays a significant role. The success of any business enterprise depends upon the utilization of marketing principles in decision-making process. I feel immense pleasure to place this book ‘‘Principles of Marketing’’ in your hand. The work undertaken is to serve as a text materials for those students who are preparing for B.Com., B.B.A., M.B.A., and other management courses. The book consists of 21 chapters dealing in depth the basic principles and practices of Marketing. The language used is simple and has many diagrams, charts and figures to make it easily comprehensible and self explanatory. In this revised edition one new chapter “E-Marketing” has been included.