3 Review(s)

"Product Design and Development, Fifth Edition, blends the perspective of marketing, Design, and Manufacturing into a single approach to product development. As a result, the book provides students with an appreciation for the realities of industrial practice and for the complex and essential role played by the various members of product development teams. For industrial practitioners, in particular, the book provides a set of product development methods that can be put into immediate practice on development projects.Key Features• The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users. • The text offers an interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. • Structured, step-by-step design and development methods in each chapter. • Employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples."