3 Review(s)

Product Management doesn't just take you through the steps required to develop and sell a product or service-it employees a hands-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product management the best book. Salient Features A decision-making approach that combines concepts and strategy,allowing you to see how the product manager's role with different markets. Internet examples that take into account the impact of computer technology and the Internet on product management. Sound pedagogical support that includes opening vignettes, an end-of-chapter review section,and a pair of running examples.