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This highly practical guide has been completely revised, updated and expanded, highlighting the changing face of dental practice today. It considers characteristics common to successful organisations and applies them to the profession of dentistry. Focusing on 8 key strategies, it is specially designed to develop a thriving dental practice whilst maintaining a healthy personal and professional balance. Profitable Dental Practice, Second Edition reveals, to all members of the practice team, how applying better management of time, finances, staff and marketing can have remarkable and lucrative results.