3 Review(s)

Charles Paul Conn’s Promises to Keep tells the story of the Amway Company and why its business model has become so successful. Summary of the Book In this book, Dr. Conn reveals the secrets of one of greatest selling phenomena in the late twentieth century. He digs deep into the story of Amway and explains its multi-marketing strategy. Network marketing was a relatively new concept in its time, thwarted by the absence of online social media, it mainly depended on word of mouth to further its goals. Amway’s business model depended on trust at an interpersonal level, the kind which had never been witnessed before. Dr. Conn analyses why Amway’s model worked where other similar models failed. He examines the techniques used by Amway’s best sellers and managers and shows how the company won people’s hearts and souls through its deals. He also looks at the company’s public image, and he clears the dust it has gathered since its institution. This book teaches readers how to sell through trust, rigid principles and an unwavering passion for a company that builds upon these very ideals. About Charles Paul Conn Charles Paul Conn is an American academician and the President of the Lee University in Cleveland, Tennessee. A graduate of Lee University, Dr. Conn obtained his Doctoral degree from Emory University and pursued his postdoctoral studies at Harvard. Dr. Conn has also written Making it Happen, Father Care, Dad, Mom, and the Church, The Winner’s Circle and An Uncommon Freedom.