Psychology Methods Predict Consumer Behaviors(English, Paperback, John Lok) | Zipri.in
Psychology Methods Predict Consumer Behaviors(English, Paperback, John Lok)

Psychology Methods Predict Consumer Behaviors(English, Paperback, John Lok)

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Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assist businesses to predict why and when and how consumer behavior changes. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgment and analysis effort will be worse to compare AI machine's judgment and analysis effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method. This book has these two research questions need to be answered? Can apply (AI) learning machine predict consumer behaviors? Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Economists or sales managers or artificial intelligence whom can make more accurate to predict consumer changing behavior?