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In this total update of his classic, quality guru Philip Crosby revisits and ultimately reaffirms the thinking he introduced in the tradition-shattering Quality is Free. In that volume, he took quality precepts learned at ITT and adapted in his great entrepreneurial experiment, Philip Crosby Associates (PCA), and rolled them out for the business world's lasting benefit. Now, after 16 years of intense change in one of the hottest areas of business, he shares his current thoughts on some of his most enduring contributions.