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Quality of products/services assumes great importance for manufacturers/providers in the modern competitive world.  In fact, the quest for quality is essentially a search for competitiveness. Quality being so critical to products and services, it is worth understanding what it is in its entirety—its evolution and definition; why it is so important for business and industry; and how to attain, maintain and manage quality of goods manufactured and services offered? This book attempts to provide comprehensive insights into all these aspects. The target audience for the book includes practicing managers responsible for decision-making in an organization, profession engaged in developing quality culture, and the academic including students who are training or being trained for quality management. These groups are directly or indirectly responsible to transform management philosophy, and create new visions for enterprises to integrate individual aspiration with organization's excellence.