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There are three stages in any company on its journey towards top position in the market: The Flood, The Re-birth and the Race. This book is an essential guide for you to know the path that must be followed and the tools required to be successful on such endeavor. You will learn 23 tools (secrets) which will allow you to create a thriving culture of innovation and leadership, leading your company to achieve recognition, by customers and competitors, on the Quality of your products and services. This book is born from experience rather than theory and therefore is written in plain English for easy understanding.